2012 Land Rover Defender Launch: Prepare to Live

Land Rover Defender is a $45,000, tough, no-frills vehicle made to conquer the roughest terrain imaginable. Defender has been banned in the U.S. since 1997 and is returning in 2012 for one purpose: to out-drive the apocalypse.

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Placed in urban environments with QR codes leading to the mobile game.

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Apocalyptic Survival Game (for Tablets and Mobile)

Apocalyptic Survival is an iPad game in Wired Magazine and Fast Company that blends first-person gaming and real-life experience.  

Remote Test-Drive Facilities

Apocalyptic Survival Game leads to real-world test drives in remote locations. Here, survivors can test the Defender's all-terrain capabilities firsthand. 

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Handed out at the remote test-drive locations.


Campaign concept/strategy, art direction and visual design

Copywriter: Rachel Carlson