The Land Rover Defender has been banned in the U.S. since the 90's. In 2012, it was announced to return for one purpose: to save us from the apocalypse.
2012 Land Rover Defender Launch: Prepare to Live
Land Rover Defender is a $45,000, tough, no-frills vehicle made to conquer the roughest terrain imaginable. Defender has been banned in the U.S. since 1997 and is returning in 2012 for one purpose: to out-drive the apocalypse.
Placed in urban environments with QR codes leading to the mobile game.
Apocalyptic Survival Game (for Tablets and Mobile)
Apocalyptic Survival is an iPad game in Wired Magazine and Fast Company that blends first-person gaming and real-life experience. Winners of the game are invited to remote Land Rover test-drive facilities where they can test drive the new 2012 Defender on apocalyptic terrain.
Handed out at the remote test-drive locations.
Campaign concept/strategy, art direction and visual design