Baskin Robbins Flavor Fleet

Before the food truck craze, some friends and I came up with a way to bring Baskin Robbins ice cream to streets. 

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The Flavor Fleet brings Baskin Robbins ice cream to the neighborhood. 

These tricked-out trucks are outfitted with GPS. With the app, you can see where the Fleet is and where they’re headed. Whenever a truck is near, the classic melody rings from your phone. 


Concept/Strategy, Art Direction

Copywriters: David Ma and Jason Donaldson

Illustrations: Ankita Gupta