Baskin Robbins Flavor Fleet
Before the food truck craze, some friends and I came up with a way to bring Baskin Robbins ice cream to streets.
The Flavor Fleet brings Baskin Robbins ice cream to the neighborhood.
These tricked-out trucks are outfitted with GPS. With the app, you can see where the Fleet is and where they’re headed. Whenever a truck is near, the classic melody rings from your phone.
Concept/Strategy, Art Direction
Copywriters: David Ma and Jason Donaldson
Illustrations: Ankita Gupta