To save the banana we know and love, Naked Juice has created a website that lives on Facebook. This site serves as hub for social awareness about the epidemic and ways to help the cause.
To drive home the point, we fast-forward to a world without the banana. Some things, like buses, may have banana-like qualities but they will never be able to replace the lovable fruit.
Banner Ad leads to SavetheBanana.com
To raise awareness, we made a patent-pending Not A Banana filter. Through Facebook Connect, photos are filtered, tagged with Not A Banana and posted.
Ads slap shoppers across the face with cold, hard banana extinction facts.
A new juice to save our old banana
Cures take research, and research takes money. So Naked Juice made a juice that makes a difference. And the profit from every bottle of Not A Banana juice goes to save the banana.
Promotes new Not A Banana Juice and creates awareness for SavetheBanana.com
Awareness of Not A Banana Juice and banana extinction are posted near farmers markets and local grocery stores.
Campaign concept, art direction and visual design
Copywriters: Rachel Carlson and Matt League
Co-Designer: Tracee Savage