Enjoy everything at Coke Zero 400

Winner: Bronze REGGIE Award: Sponsorship Campaign

At this year's Coke Zero 400, we were tasked with getting NASCAR guys, some of the manliest, no-frills men on the planet, to sample Coke Zero, a drink they consider a diet soda. 

 
 
2013-Coke Zero 400-Web.jpg
 
 

Enjoy Everything Island:

We built an island on a lake at the center of Daytona International Speedway. Here, fan boys could fulfill some of their wildest NASCAR dreams while downing Coke Zero. 

 
 
 
 

Coke Zero Challenge Zone:

But fans couldn't just walk on the island. They had to to earn it. And by "earn it", we mean dress up as a human bean bag and throw themselves on a giant target. 

 
 
 
 

Poster Design

Posters promoting the island show Coke Zero floating on the lake, in the center of the action. 

 
 
Proposed Look and Feel.jpg
 
 

Event Signage & Swag

Coke Zero marks the areas where fans are enjoying everything. 

 
 
Midway Signage.jpg
Cornhole.jpg
Island Signage 1.jpg
Island Entrance.jpg
T-shirts.jpg

Contribution:

Event Concept, Overall Design of Assets, Case Study Video Look and Feel.


Team

Agency: Momentum Worldwide

Group Creative Director: Kevin Gosselin

Creative Director: Maria Samodra

Copywriter: Sarah Chase