Enjoy everything at Coke Zero 400
Winner: Bronze REGGIE Award: Sponsorship Campaign
At this year's Coke Zero 400, we were tasked with getting NASCAR guys, some of the manliest, no-frills men on the planet, to sample Coke Zero, a drink they consider a diet soda.
Enjoy Everything Island:
We built an island on a lake at the center of Daytona International Speedway. Here, fan boys could fulfill some of their wildest NASCAR dreams while downing Coke Zero.
Coke Zero Challenge Zone:
But fans couldn't just walk on the island. They had to to earn it. And by "earn it", we mean dress up as a human bean bag and throw themselves on a giant target.
Poster Design
Posters promoting the island show Coke Zero floating on the lake, in the center of the action.
Event Signage & Swag
Coke Zero marks the areas where fans are enjoying everything.
