Coke Zero 400
Winner: Bronze REGGIE Award: Sponsorship Campaign
At this year's Coke Zero 400, we were tasked with getting NASCAR guys, some of the manliest, no-frills men on the planet, to sample Coke Zero, a drink they consider a diet soda.
Enjoy Everything Island:
We built an island on a lake at the center of Daytona International Speedway. Here, fan boys could fulfill some of their wildest NASCAR dreams while downing Coke Zero.
Coke Zero Challenge Zone:
But fans couldn't just walk on the island. They had to to earn it. And by "earn it", we mean dress up as a human bean bag and throw themselves on a giant target.
Poster Design
Posters promoting the island show Coke Zero floating on the lake, in the center of the action.
Event Signage
Coke Zero marks the areas where fans are enjoying everything.
Contribution:
Event Concept, Overall Design of Assets, Case Study Video Look and Feel.