Coke Zero 400

Winner: Bronze REGGIE Award: Sponsorship Campaign

At this year's Coke Zero 400, we were tasked with getting NASCAR guys, some of the manliest, no-frills men on the planet, to sample Coke Zero, a drink they consider a diet soda. 

2013-Coke Zero 400-Web.jpg


Enjoy Everything Island:

We built an island on a lake at the center of Daytona International Speedway. Here, fan boys could fulfill some of their wildest NASCAR dreams while downing Coke Zero. 


Coke Zero Challenge Zone:

But fans couldn't just walk on the island. They had to to earn it. And by "earn it", we mean dress up as a human bean bag and throw themselves on a giant target. 


Poster Design

Posters promoting the island show Coke Zero floating on the lake, in the center of the action. 

Proposed Look and Feel.jpg

Event Signage

Coke Zero marks the areas where fans are enjoying everything. 

Midway Signage.jpg
Cornhole.jpg
Island Signage 1.jpg
Island Entrance.jpg
T-shirts.jpg

Contribution:

Event Concept, Overall Design of Assets, Case Study Video Look and Feel.


Group Creative Director: Kevin Gosselin

Creative Director: Maria Samodra

Copywriter: Sarah Chase