Brooks: Run On Nitro

Brooks: Run On Nitro

Science you can run happy on.

When Brooks wanted to create a product demo for their latest line of nitrogen-infused running shoes, we partnered them with the smartest and coolest scientist on the Internet, Dr. Raven Baxter. Known as @raventhesciencemaven on Instagram and TikTok, Dr. Raven is a modern-day Ms. Frizzle, a microbiologist who blends science education with style, swagger and fun. So naturally, she was the perfect spokesperson for a new line of shoes from a brand that’s all about running happy.

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Teaser videos hyped fans to run on Nitro

Throughout the shoot, Raven seeded her partnership with Brooks and the upcoming product launch on TikTok and Instagram.

Contribution:

Creative Direction, Art Direction

PRESS:

AdAge
Brooks Running
SciMaven
Arch

Team:

Agency: Curiosity
Copywriter & Co-Creative Director: Pam Fraser
Designer: Andy Millard
Director: Grace Rivera