Say No To Spring:
A Covert plan to rid the world of allergies.
Seasonal allergies ruin spring for millions each year. As a covert way to get attention for ZYRTEC® Allergy Medicine during the season, we introduced the world to The Muddlers of America, an allergy-suffering duo who would stop at nothing to rid the world of seasonal allergies. Their plan: to eliminate the season of spring all together. Were they successful? No. But they did get people talking about ZYRTEC®
Bye, Bye Beloved Season
When spring is gone, a few others things will go as well. Muddlers of America discuss the issues.
Skip Ad or skip Spring
The Muddlers of America ran pre-roll ads on YouTube and The Onion with a "skip spring" button. After a few seconds, viewers were given the opportunity to either skip the ad or skip spring. If viewers took the bait, they were redirected to the and saynotospring.com to learn more about the movement.
Seasonal Sabotage
As spring approached, the Muddlers of America became desperate, shutting down spring love everywhere. These videos doubled as teasers for saynotospring.com
Phil gets Called ouT
Muddlers of America ran an open letter in Metro newspapers to persuade Punxsutawney Phil to see his shadow and postpone spring by 6 more weeks.
