Share A Coke with America
In 2014, the Share a Coke campaign came to America. Coca-Cola created over 250 name labels with the most common names in the U.S and released them to retail stores across the country. Those whose name didn't make the top 250 couldn't find their name anywhere, so we created a national tour where everyone could personalize their own can of Coke and also share one with a friend.
Experiential/Tour concept, Visual design for both video and physical activation.
Group Creative Director: Kevin Gosselin
Creative Director: Maria Samodra
Copywriter: Sarah Chase