Apparel designed to save the world

Social Distance Supply

In May 2020, The United Nations put out a public-service creative brief to designers around the globe. The ask was to create eye-catching, scroll-stopping content that would promote COVID-19 safety guidelines as outlined by the World Health Organization. In response, we created Social Distance Supply, a fake line of apparel that promoted physical distancing in humorous ways. Each article of clothing was given a unique design and product name and was promoted on Instagram using #UNCovid19Brief and other trending hashtags about the pandemic. The response to our “COVID Swag” was so great on our agency channels, that we decided to produce the product line for real and donate all the proceeds to Cincinnati small business. 

Spreading the word. 
Flattening the curve.

Our line of apparel was shared on Instagram via #UNCovid19Brief and was picked up by MediaPost. Social Distance Supply received such a positive reaction on our agency channels, we made the product line a reality. In a few short weeks, we sold out of apparel and donated all the proceeds to our print vendor, a Cincinnati small business.